Updated March 2026 · College Scorecard data
Is General Sales, Merchandising and Related Marketing Operations Worth It?
General Sales, Merchandising and Related Marketing Operations holds a solid national average ROI Score of 78/100 across 3 reporting schools — Grade B territory, where repayment math works for most graduates at most institutions. Across the field, median debt is $25K against $65K in first-year earnings — a strong cushion — typical graduates carry less than half a year of starting salary in debt, leaving room to switch jobs or pursue graduate study without distress.
General Sales, Merchandising and Related Marketing Operations ROI at a Glance
holds a solid national average ROI Score of 78/100 across 3 reporting schools — Grade B territory, where repayment math works for most graduates at most institutions. The graduation-weighted average across reporting institutions is the cleanest single number for the field, but it hides the spread — top programs like Avila University run far ahead of the bottom of the table. School choice within General Sales, Merchandising and Related Marketing Operations matters because the major-level number is a starting point, not a prediction.
Earnings rise sharply from $65K in year 1 to $89K by year 5 — 37% growth in four years. That is a strong promotion curve, common in technology, engineering, and finance tracks where early-career skill compounding pays off fast. The five-year earnings trajectory is one of the strongest signals of long-run career fit; a flat curve suggests the major leads to roles where seniority does not pay off without graduate credentials, while a steep curve indicates fast skill compounding inside the field.
Best in field: Avila University leads the field with a 80/100 ROI Score (Grade A). Median debt at completion is $21K against $65K in first-year earnings — a debt-to-income ratio of 0.33x. Worst in field: Barry University sits at the bottom of the field with a 77/100 ROI Score (Grade B). Median debt at completion is $28K against $65K in first-year earnings — a debt-to-income ratio of 0.43x.
Debt-to-Income at the Field Level
At a debt-to-earnings ratio of 0.39x, General Sales, Merchandising and Related Marketing Operations shows a strong cushion — typical graduates carry less than half a year of starting salary in debt, leaving room to switch jobs or pursue graduate study without distress. Federal financial-aid research uses the “8% rule” — monthly student loan payments under 8% of gross monthly income — which translates to debt below roughly 0.75x annual earnings on a standard 10-year plan. Programs running above 1.0x typically need income-driven repayment to stay current; above 1.5x, the math rarely works without forgiveness mechanics or an unusually steep career ramp. For borrower-rights and repayment guidance, the Consumer Financial Protection Bureau is the most accessible federal source.
Debt vs Earnings by School
General Sales, Merchandising and Related Marketing Operations by School
| School | State | Median Debt | Year 1 Earnings | Year 5 Earnings | ROI Grade | Verdict |
|---|---|---|---|---|---|---|
| Avila University | Mo | $21K | $65K | $89K | A | STRONG BUY |
| Bentley University | Ma | $27K | $65K | $89K | B | BUY |
| Barry University | Fl | $28K | $65K | $89K | B | BUY |
How General Sales, Merchandising and Related Marketing Operations’s ROI Score Is Calculated
The General Sales, Merchandising and Related Marketing Operations ROI Score is a weighted composite of five financial-aid signals: debt-to-income (35%), earnings premium over a high-school diploma (25%), 10-year BLS job-growth outlook (20%), graduation rate (10%), and debt vs. the national average (10%). Each school + major combination is scored individually, then aggregated up to the field level. The grade thresholds (A ≥ 80, B ≥ 65, C ≥ 50, D ≥ 35, F < 35) are calibrated so a typical break-even degree lands in the C range. Read the full methodology.
Frequently Asked Questions
Is a General Sales, Merchandising and Related Marketing Operations degree worth it?
General Sales, Merchandising and Related Marketing Operations holds a solid national average ROI Score of 78/100 across 3 reporting schools — Grade B territory, where repayment math works for most graduates at most institutions. The dominant signal is debt-to-income: at a debt-to-earnings ratio of 0.39x on average, the field shows a strong cushion — typical graduates carry less than half a year of starting salary in debt, leaving room to switch jobs or pursue graduate study without distress. Outcomes vary sharply by institution, so the school you choose within General Sales, Merchandising and Related Marketing Operations usually matters more than the major label itself.
What is the average debt for a General Sales, Merchandising and Related Marketing Operations degree?
Median debt at completion across the 3 U.S. schools reporting General Sales, Merchandising and Related Marketing Operations data to the College Scorecard is $25K, against a national all-major average of $26K. The range across schools is wide — $21K at the top of the table to $28K at the bottom.
How much do General Sales, Merchandising and Related Marketing Operations graduates earn?
Earnings rise sharply from $65K in year 1 to $89K by year 5 — 37% growth in four years. That is a strong promotion curve, common in technology, engineering, and finance tracks where early-career skill compounding pays off fast. National average first-year earnings across all 30,224 school + major combinations on the site is $58K — for context, General Sales, Merchandising and Related Marketing Operations sits above that benchmark.
Which school has the best General Sales, Merchandising and Related Marketing Operations program by ROI?
Avila University leads the field with a 80/100 ROI Score (Grade A). Median debt at completion is $21K against $65K in first-year earnings — a debt-to-income ratio of 0.33x. On the other end, Barry University sits at the bottom of the field with a 77/100 ROI Score (Grade B). Median debt at completion is $28K against $65K in first-year earnings — a debt-to-income ratio of 0.43x.
Where does this General Sales, Merchandising and Related Marketing Operations data come from?
Every figure on this page comes from federal public datasets — the U.S. Department of Education College Scorecard (collegescorecard.ed.gov) for debt and earnings, IPEDS (nces.ed.gov/ipeds) for graduation rates, and BLS Employment Projections for the job-growth outlook component of the ROI Score. Borrower-rights guidance: the Consumer Financial Protection Bureau (consumerfinance.gov). The dataset was last refreshed March 2026.
Sources: U.S. Department of Education College Scorecard and IPEDS, Bureau of Labor Statistics Employment Projections, Consumer Financial Protection Bureau. All federal datasets are public domain.
Last updated 2026-03-15 · 3 schools reporting for this major.